Google Inc Business Strategy Essay Example | Topics and Well Written Essays - 1750 words

Google Inc product line system - Essay ExampleFrom this register it is clear thatthe analysis of strategical framework of an validation can be done by exploitation the framework of the Generic model proposed by Michael Porter. The model states that a firm can pursue cardinal strategies that include overall cost leadership, focus, preeminence and differentiation focus strategies. Depending on the business and the market surround a firm can either chose one strategy or a combination of these strategies. general cost leadership strategy involves a strategic framework in which a business organization lowers its cost of operations and uses the cost benefits to sell products at lower prices than their competitors. Business organizations using a differentiation strategy provide a unique product or table service offering that is unmatched by the competitors in the industry segment.In the present study the choice of Porters generic wine strategies has been selected because of the event that Google has a large number of business units and the framework of the generic model proposed by Porter would stand by in a better understanding of the business strategies of Google. Porters generic strategies would not but help analyse the past and present strategies but would also give an approximation about the upcoming course of strategic endeavours that would be pursued by the organization.Google is one organization that is synonymous with internet as it is the largest see engine company.... l cost leadership strategy involves a strategic framework in which a business organization lowers its cost of operations and uses the cost benefits to sell products at lower prices than their competitors. Business organizations using a differentiation strategy provide a unique product or service offering that is unmatched by the competitors in the industry segment. Firms using such a strategy ordinarily charge a premium for their uniqueness in the product or service offering and set about their core competence based on their innovations. Focus strategy involves targeting a very core and corner consumer segment and providing services that tend to cater to the very specific needs of the customers (Botten, 2007, p.263). Bowmans strategic clock (refer annexure 2) also includes the above dimensions of Porters strategic model in addition to the cellular inclusion of competitive rivalry within the industry (Drews, 2010, p.8). In the present study the choice of Porters generic strategies has been selected because of the fact that Google has a large number of business units and the framework of the generic model proposed by Porter would help in a better understanding of the business strategies of Google. Porters generic strategies would not only help analyse the past and present strategies but would also give an idea about the future course of strategic endeavours that would be pursued by the organization. Analysis and Evaluation of Google Strategy Google is o ne organization that is synonymous with internet as it is the largest search engine company. In addition to search engine that constitutes the bulk of its business, the company also has many other business units that includes video streaming, online social networking etc. The main source of revenue for the company comes